Хорариум на учебната програма

• (18 часа) – Marketing Fundamentals & Advanced Planning + Project Management – Седмица 1 и 2
• (18 часа) – Content Marketing + Goals & Metrics – Седмица 3 и 4
• (18 часа) – Meta Ads & Advanced – Седмица 5 и 6
• (18 часа) – Google Ads Advanced – Седмица 7 и 8
• (18 часа) – Google Analytics + Data Storytelling, маркетингови анализи – Седмица 9 и 10
• (18 часа) Human Psychology & Neurology for Digital Marketers + Digital Creative – Седмица 11 и 12

1. Marketing Fundamentals & Advanced Planning + Project Management

– Work process
– Planing
– Funnels
– Strategy + budget
– Reporting + optimisation

2. Content Marketing + Goals & Metrics

– Goals
– Personas
– Content formats
– Planning + distribution
– Content creation
– Metrics & optimisation

3. Meta Ads Advanced

– Algorithm + pixel
– Facebook & Instagram Ads
– Ads structure
– Digital Creative
– Best practices for Ads Creation
– Strategy + Remarketing
– Metrics & Optimisation

4. Google Ads Advanced

– Goals & Strategy
– Analytics + Tag Manager
– Google Ads Automatisation
– Remarketing
– Google Search Ads
– Google Display & YouTube Ads
– Google Ads Editor

5. Google Analytics + Data Storytelling

– Data Reading
– Reporting
– Objectives, goals & sales
– Segmentation
– Analysis + A/B tests
– Data Storytelling & Storyselling

6. Human Psychology & Neurology for Digital Marketers + Digital Creative

– Cognitive Brain Function
– Biology & Hormonal System
– How to influence with Digital Creative
– Psychology in colors, text, objects
– How to control our self and how to influence our customers
– Psychology & optimiology for better Creatives